The market for used car advertising both offline and online is estimated to be worth around 300 million annually.
The UK’s recovering economy is boosting consumer confidence, with 44% of motorists looking to change their car next year, according to consumer research from motoring.co.uk.
The dealer plays a critical role in influencing a car buyer's purchase decision with the test drive, dealer website and a look around the vehicle playing a fundamental part.
A television ad campaign for the MG3 will start on Friday.
Motor Codes, the consumer garage scheme, has partnered with TootCompare to offer people searching for an MoT or servicing, details of Motor Codes' members and their feedback ratings.
Whatcar.com is making its lead generation service available to used car dealers.
A new survey confirms that 80% of customers aged between 50 and 75 are active on social media.
Honda’s latest TV campaign forms part of a wider strategy that will see the car marque place a greater emphasis on social media and associate itself with advanced motoring and auto sports, according to its European head of marketing.
The brand new Motors.co.uk website has launched a fresh feature with leading motoring advice and car review site Parkers.
UK classified advertising website Gumtree.com is expanding its successful motors category by offering dealers the option to load their inventory in bulk as part of its new, tailored professional package.
BBC Worldwide has agreed a new partnership which sees all brochure and test drive requests on TopGear.com powered by Motoring.co.uk.
Midlands-based RBH has won the UK dealer marketing account for Peugeot Motor Group following a six-way pitch where RBH fought off competition from the incumbent, Havas and five other agencies.
Northern Ireland’s largest car retailer, Charles Hurst Group, part of Lookers, has been awarded the title of ‘Best Digital Company’ at the 2013 UTV Business Eye Awards.
This month’s AM Digital Dealer conference, sponsored by Deltapoint, Citnow, GForces, Manheim Retail Services and Marketing Delivery, examined how the digital arena now plays as important a role in customer care and reputation management as it does in marketing.
UK internet users spend an average of one-in-seven minutes online accessing their social networks, with social ad budgets increasing 53% in the last year helping lift total online ad spend past £3 billion.
A third of customer data held by dealerships is incorrect, according to analysis from Experian.
Codeweavers, the automotive digital tools company, has appointed Shaun Harris as sales director.
Kia Motors Corporation will be the exclusive Presenting Sponsor of the first-ever YouTube Music Awards - an unprecedented digital music entertainment event, which will immerse YouTube viewers across six live streaming concerts around the world.
Google has changed the way it interprets how people are searching for content online in its first major upgrade in three years.
A real-time comparison site for car servicing and MoTs has been launched, offering dealers the chance to promote their deals and drive incremental aftersales revenue.