Research conducted by Dealerweb has revealed that 77% of car buyers would be reluctant to spend over £15,000 on a new car online.
Car dealers interested in how digital technology will change motor retail will be in their element at Automotive Management Live 2018. It has masterclasses focused on websites, video, social media marketing, lead management, live chat, online vehicle sales and customer reviews.
“Car dealers need to make their pretty websites into e-commerce platforms”, iVendi chief executive James Tew has insisted following the publication of the finance specialist’s first-ever Report on Online Motor Retailing.
A new data engineer and data scientist have been appointed at online finance specialist iVendi as the business aims to gain greater insight from its online motor retail data.
IVendi has invested more than £3m in a tracking tool, “event store” which will provide a full audit and log of consumer actions online.
Ian Jones has been appointed to manage a new technical support team at iVendi.
Research from iVendi has shown that used car buyers conduct the most searches between 7pm and 9pm on Sunday.
Tech-savvy car dealers have been urged to recognise the potential sales boost that can be delivered by embracing smartphone technology in their business.
Soft check and soft search options on online motor finance could make it more accessible and attractive to used car buyers, iVendi has revealed.
Manufacturers are struggling with the direct new car sales web sites they have established over the last year, says iVendi.
Jacqui Barker, former Auto Trader client development manager, has been appointed online finance specialist iVendi's first head of OEM relations.
Providing solutions that allow dealers the flexibility to operate key processes how they want is essential to the rapid uptake of online motor retailing.
Digital solutions look set to play a key role in helping dealers comply with the demands of GDPR legislation and FCA regulation.
Brett Ward has been appointed to the newly-created position of head of online retailing at iVendi.
Online motor finance providers who continue to damage potential customers' credit scores with hard searches which remain on their records are "bordering on unethical", according to iVendi.
iVendi is preparing to deliver plug-in software that allows its dealer partners to facilitate online car sales via a 'buy' button described as "the holy grail of online motor retailing".
iVendi has released its latest online retailing report, which hopes to work towards creating an industry-standard method of measurng online motor finance.
Dealers should subscribe to the ethos of the FCA by offering customers a broader choice of finance providers, says iVendi.
Dealers are turning to online car and van sales in order to pursue a faster turnaround of stock to fight margin erosion.
Used car PCPs could play a crucial role in maintaining demand for diesel cars if the current backlash against the fuel type continues, according to iVendi.
