Marketing
-
Manufacturer 18 MarFord's dealer marketing brought in-house amid ‘need to do more’
Ford has brought its dealer marketing in-house after acknowledging a “need to do more” and offer a faster response to changing conditions in automotive retail.
-
Supplier News 1 MarHR Owen invests in digital with Marketing Delivery
HR Owen is implementing a new electronic customer relationship management (eCRM) and digital remarketing campaign to boost sales of new and used cars and to enhance retention of aftersales customers.
-
Digital Marketing 28 FebRenault topped European car marketing spend rankings in 2018
Renault’s marketing spend in 2018 placed it top Sophus3’s ranking of the manufacturers who made the biggest product exposure push on television and in print throughout last year.
-
Opinion 22 FebHas the advertising watchdog declared RIP for the new car RRP? - a guest opinion
Steve Young, managing director, ICDP, suggests that it may be time for the automotive world to consider different pricing models.
-
Supplier News 28 JanFacebook imports targeted car retail inventory adverts from US
Facebook is bringing more targeted car sales advertising to the UK market after launching its automotive inventory advertising software which has already proved successful with US dealers.
-
People News 24 JanVolkswagen Financial Services appoints Dan James as marketing director
Volkswagen Financial Services (VWFS) has promoted former head of marketing Dan James to the role of marketing director.
-
Manufacturer 18 JanToyota to ‘dress dealerships around hybrid’ for Rav4 showroom debut
Toyota GB will roll-out a technology-backed hybrid-focused marketing campaign across its franchised car dealer network in a bid to answer customers most frequently asked questions (FAQs).
-
Manufacturer 7 JanSuzuki GB teams up with Take That for Saturday night TV adverts
Suzuki GB showed it could still shine on Saturday night TV as it replaced former ambassadors Ant and Dec with Take That for its latest ITV marketing campaign.
-
Aftersales 18 Dec99% of part-worn retailers sell illegal and dangerous tyres
TyreSafe investigations have revealed that a “shocking” 99% of part-worn tyre retailers were selling illegal and dangerous tyres.
-
Car Dealer News 6 DecInchcape Mercedes-Benz Leicester to open pop-up store
Inchcape’s Mercedes-Benz dealership in Leicester will benefit from the high footfall of the festive period when it opens the doors at its new pop-up store at Highcross Shopping Centre.
-
Market Insight 6 DecMillennials search used vehicles by monthly cost, says Motors.co.uk
Research by Motors.co.uk has revealed that millennials looking to buy used cars are more likely to search vehicles online by their monthly cost.
-
Supplier News 6 DecDealer marketing managers should inform tech decisions, says CDK Global
CDK Global has urged dealerships to give marketing managers a more “central role” when it comes to making decisions on technology.
-
Car Model News 20 NovMercedes announces Black Friday offers for X-Class and Vito
Mercedes-Benz Vans will release a limited number of Storm Edition X 250d models as part of its discounted Black Friday offering.
-
Market Insight 2 Nov
Study reveals influence of marketing via publisher sites on car buyers
Targeted commercial messages within premium automotive publisher sites can increase traffic to a brand’s website by 67%. That’s the key finding from a new white paper published today from independent digital intelligence and marketing consultancy, Sophus3.
-
Supplier News 25 Oct
New platform CarWizz to ‘return control’ of customer relationships to retailers
The founders of CarWizz have claimed that the new online retail platform will return the control of customer relationships to retailers and reduce ageing new car stock without resorting to a "race to the bottom".
-
Opinion 24 OctCan social marketing reduce the impact of WLTP? Guest opinion
The new WLTP rules enforced from September 1 mean that many dealers are still facing significant supply issues for new car model ranges.
-
Car Dealer News 23 OctArnold Clark releases first episode of new YouTube series
Arnold Clark has launched The Arnold Clark Car Show on YouTube, offering advice on new car models, the latest in-car technology and automotive industry news.
-
Car Manufacturer News 26 SepSsangYong names Ian Coley as brand ambassador
SsangYong Motors UK has welcomed Ian Coley MBE as its new brand ambassador.
-
People News 4 SepCarwow hires former Paddy Power global executive to chief marketing role
Carwow has hired a former Paddy Power global marketer to its newly created role of chief marketing officer. Phil Lloyd has joined from Paddy Power Betfair,
-
Car Dealer News 29 AugMacklin Motors Glasgow supports Partick Thistle FC
Macklin Motors Glasgow Central Nissan maintains close ties with Partick Thistle football club with the delivery of three Nissan Qashqais.
