Marketing
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Car Manufacturer News 9 JunHyundai tackled about air-cleaning claims of NEXO fuel cell car
Hyundai has been warned to be mind its marketing since an advert for its NEXO fuel cell car claimed it "purifies the air as it goes".
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Finance 1 JunLeasing.com partners Bauer Media to reach UK motorists
The UK’s biggest leasing comparison site, Leasing.com, has partnered with Bauer Media to become the exclusive provider of leasing deals with its motoring enthusiasts' brand CAR.
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Digital Marketing 27 MayHeycar sponsors Roland Garros on ITV as Gumtree launches TV ad campaign
Heycar has announced that it will be the official sponsor of this year’s Roland Garros coverage on ITV as rival Gumtree launches its own cross-platform marketing push.
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Latest News 27 AprHendy Group and Vansdirect land BTCC sponsorships as Cazoo backs the St Leger Stakes
Hendy Group and Vertu Motors’ Vansdirect business will both sponsor British Touring Car Championships (BTCC) drivers in the 2021 season as Cazoo backs the St Leger Stakes in its latest deal.
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Car Dealer News 26 AprPeter Cooper Motor Group celebrates 40th anniversary with new logo
The Peter Cooper Motor Group has launched a new logo that was designed by one of its employees as part of a charity competition, to celebrate years of trading.
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Digital Marketing 23 AprHeycar announces three new sport sponsorships
Online car marketplace heycar has expanded its marketing efforts with three new broadcast sponsorships.
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Car Manufacturer News 6 AprLexus in tie up with Sky TV channel
Lexus has signed up for 18 months as the exclusive channel sponsor of Sky Arts, the UK’s only dedicated TV channel for the arts, to extend its reach to affluent customers.
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Latest News 11 MarCazoo, heycar and Vanarama embrace football's car retail marketing opportunity
Car buyers turning to televised sports during COVID-19 ‘Lockdown 3’ look set to continue to be a prime target for retailers, with Cazoo, heycar and Vanarama all securing new football-related marketing opportunities.
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Car Dealer News 8 Feb
NFDA will help dealers boost web, social and press communications
The new programme is designed to help dealers optimise their communications with customers, colleagues and the media.
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Car Dealer News 2 FebHendy Group names Harry Redknapp as Land Rover Ambassador
Hendy Group has partnered with Dorset-based former football manager turned pundit Harry Redknapp, naming him as a brand ambassador for its Land Rover dealerships.
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Supplier Section 12 JanWhat Car? launches marketing campaign for new car buying platform
What Car? has launched a new national marketing campaign to promote its online new car buying platform on Absolute Radio.
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Supplier News 21 DecAuto Trader to launch new marketing campaign on Boxing Day
Auto Trader is investing in a multi-million pound advertising campaign that is set to launch on Boxing Day.
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Manufacturer 3 NovMercedes-Benz Vans launches online showroom and invests in EV ads
Mercedes-Benz Vans is launching a new online showroom that will give buyers full visibility of stock available across the brand’s dealer network.
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Car Dealer News 7 OctHendy Group renews AFC Bournemouth partnership
Hendy Group has confirmed it will continue to support AFC Bournemouth football club for the next two seasons.
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Digital Marketing 22 JulLow Cost Vans unveils first TV advertising campaign
Low Cost Vans has unveiled the launch of its first ever television advertising campaign through Sky Media’s SME Support Scheme.
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Digital Marketing 8 JulLaunch of Bauer Autoventure promises "standout" marketing for OEMs
AM's parent group Bauer Media has launched a new service, Bauer Autoventure, to create marketing campaigns and content for automotive brands.
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Opinion 6 JulHow to make car retail's post-lockdown marketing comeback, opinion
COVID-19 has not defeated us, we are coming back. My wife is a professional epidemiologist, and an entrepreneur, and her rage at how this process was handled is a topic for another day.
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Car Dealer News 30 JunJohn Cooney renews brand ambassador role with Shelbourne Motors
Shelbourne Motors has renewed its association with Ulster and Ireland scrum-half John Cooney, as its official brand ambassador.
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Car Dealer News 30 JunCazoo adds Aston Villa to Premier League sponsorship line-up
Cazoo has made another Premier League sponsorship signing in the form of Aston Villa, agreeing a deal which will logos on the team’s shirts and around its Villa Park Stadium.
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Car Dealer News 29 JunPendragon rebrand to ‘power’ Evans Halshaw, Stratstone and Car Store
The Evans Halshaw, Stratstone and Car Store car retail businesses will have a “powered by Pendragon” prefix added to their name as part of a rebrand of the AM100 car retail group aiming to add confidence to car buying consumers.
