BYD is the most widely recognised new entrant brand among car buyers outperforming fellow Chinese brands as well as those from the US and Vietnam, according to consumer research by JudgeService.
Sonia Hobbs, a former marketing director of AM100 dealer groups Harwoods and SMC Motor Group, is set to head a new venture launched by ELLA Digital, the firm owned by former GForces director Jamie Dixon.
A multi-channel marketing campaign for the Ineos Grenadier is hoped to drive more customers into Ineos showrooms.
Subaru UK has recommenced sales into the Motability market as its volume of new car imports increases.
BYD is continuing to invest in its UK brand awareness by partnering with Cornwall’s Boardmasters surf and music festival.
Dealers who cultivate a deeper understanding of their EV customers stand to develop better, longer term relationships and ultimately, create more revenue opportunities.
Good data helps car dealers keep their communications timely and relevant to ensure customers are happy. Sector specialists share their marketing expertise to help dealerships be more efficient.
Electric vehicle brand Tesla wowed shoppers visiting Birmingham’s Bull Ring at the weekend, showcasing the distinctive Cybertruck which is on a nationwide tour aimed at boosting the car maker’s profile.
MG is launching a new TV campaign that it hopes to boost brand awareness and the launch of its MG3 Hybrid model.
Arnold Clark and Big Motoring World have seen the biggest growth in their online marketing reach over the last six months, according to new research by Salience Car.
Motorway has appointed new marketing chief Naomi Walkland who joins from online dating app Bumble.
The UK's 11 Lamborghini dealerships orchestrated customer 'bull run' drives to meet the Italian supercar brand's senior executives and see its latest launches at Farnborough's exhibition centre for Lamborghini Day UK last weekend.
JLR says it has made progress in addressing some of the rocketing insurance costs its customers are experiencing because of theft concerns from the motor insurance industry.
The winner of the 2024 AM Award for Marketing Strategy of the Year was Hendy Group, for work involving ambassador Harry Redknapp
Electric vehicle brand Tesla is hoping to boost its profile in the UK this month through a nationwide tour with its Cybertruck.
Rolls-Royce Motor Cars is marking the tenth year of London Craft Week through an exhibition of the luxury car brand's incredible craftmanship at its flagship outlet in Mayfair. The Berkeley Street dealership, part of AM100 group HR Owen.
Swedish tech business Phyron has significantly upgraded its Artificial Intelligence (AI) powered video creation software to transform regular 2D photographs of cars into 3D images.
Car dealers are working harder to engage customers as new and used vehicle supplies improve while consumers continue to be concerned about the high cost of cars.
Northwest-based prestige retailer Williams has won the National Marketing Award for the second consecutive year at the BMW Retailer of the Year awards.
ITV's coverage of the Guinness Six Nations rugby union tournament will again be sponsored by used car marketplace Motorway, for the third consecutive year.
