Buyers are making one or two visits at most, because they gain so much information from an online knowledge-base that dealership visits become a final-stage formality. What’s worse? Retailers are failing to capitalise on even that interaction.
Content permeates each level of every business, but its sheer volume and depth can create as many problems as Justin Kirby, author and VP of Tenthwave Digital, will unpeel at AM’s Digital Dealer conference.
TWO days of insightful, engaging content that Automotive Management LIVE is known for whilst enabling our audience to connect with the full range of suppliers to motor retail, learn and share industry best practice, and discuss how to prepare for the future of motor retail.