Buyers are making one or two visits at most, because they gain so much information from an online knowledge-base that dealership visits become a final-stage formality. What’s worse? Retailers are failing to capitalise on even that interaction.
Vehicle safety recalls have been a major industry news item this year. Frustrating for dealers because there is always the inherent reputational/confidence risk that accompanies such news, it can however also be an opportunity, argues EMaC MD Angela Barrow.
There is a huge opportunity here. The UK economy hasn’t actually rebalanced in the way that the government hoped for. But the automotive sector really is doing the ‘heavy lifting’ of reshoring, exporting the economy out of recession, and driving growth. Let’s make the most of it.
Many will consider 2014 to have been an interesting year, with a Scottish referendum landing right in the middle of a crucial month for some, as well as the debate around how many ‘tactical registrations’ were supporting the yearly increase in new cars… This year looks to be no less interesting
Overzealous, target chasing sales departments are encouraging sales staff to take the customers seven digit card number and conclude an off-premises contracts without playing by the rules or regulations.
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