A candid insight into the work of Rolls-Royce Motor Cars will air on TV next week.
With an average score of nine out 10, Kia’s decision to post all customer reviews on the independent review site Reevoo was the right one.
Tates Motor Group (www.tatescars.co.uk) topped the competition with a good mobile site and simple navigation on desktop or mobile.
Kia’s campaign, although not unique, was selected by the judges as the digital initiative of the year. The depth of the brand’s commitment to transparency of customer experience acknowledges that consumers’ search journeys will often start before they are ready to go through the normal channels of the manufacturer or dealer website and that the opinions of people ‘like me’ are most sought-after early in the search funnel.
A ‘like’ on Facebook is just the tip of the iceberg in Mercedes-Benz Retail Group’s plan to fully integrate social media into its business.
Mazda has launched a new Facebook marketing campaign centrered on figures throughout history that have challenged convention, which is the brand’s new strap line.
Online classifieds site Motors.co.uk is committing its biggest monthly marketing spend for the March plate-change.
Fiat has partnered with Channel 4 to sponsor the new series of TV series One Born Every Minute.
What Car? Connect, the data marketing company, is urging car dealers to embrace digital in the same way estate agents in the UK have.
Two sales executives have fallen for the same Mini Convertible in Preston Lancashire...
Dacia has become the first car brand in the UK to launch an online 'store' where consumers can buy a warranty or service plan online.
Automotive advertisers spent more than £70 million on performance marketing and lead generation activities in 2013, 15% more (on a like-for-like basis) than in 2012.
E-commerce platform FindsYouCars is aiming to change the way consumers find their next car.
Anna Farmery, founder and head of The Engaging Brand, ran a workshop at the AM & Autotrader Digital Marketing conference yesterday and was asked a key question.
Most dealers will have a Facebook strategy in 2014, but in what form will that take in 2024?
Modern car dealers need an integrated online strategy
Embracing new ways of communicating to customers can transform both the top and bottom-line, according to social media expert Anna Farmery.
We look at the impact that changes to some car dealers' digital marketing strategies have had in the past 12 months.
Franchised dealers have one more day to secure early bird rate tickets for the AM and Auto Trader Digital Marketing Conference on February 4.
MG has launched its first ever e-brochure, filled with video content and hotspot informative technology that will help prospective buyers find out more about the MG3's personalisation opportunities.
GForces has strengthened its partnership with digital motor finance specialist, Codeweavers, by integrating Motor Credit Check into NetDirector.
Automotive retailers should take a virtual leaf from High Street retailers who successfully merge the online and offline experience.
Classified advertising website Motors.co.uk is getting a massive multi-million pound TV campaign this year that will put the brand in front of UK households.
Expert advice and dealer case studies from AM's Hit for Six conference on the six crucial aspects of franchised motor retailing: used cars, new cars, finance, insurance, digital and aftersales.
As car customers research more online, car dealers need a plan to exploit ever fewer sales opportunities
