Pentagon Motor Group has commissioned Honcho to handle its digital marketing across its multi-franchise operations.
Franchised car retailers’ workshops captured 31.4% of UK vehicles’ MOTs during the first half of 2019, according to data published by Marketing Delivery.
Franchised car retailers are offering discounts of up to 40% of a vehicle’s original list price in an efforts to offload their pre-registered 19-plate stock during the September ‘plate change month.
Volkswagen retailers across the globe will set about replacing the brand’s logo at 10,000 car showrooms and service partners as part of a new corporate identity for the German brand.
Online car sales will number over a million across the globe in 2020 as rapid growth drives a further six-fold growth by 2025, according to research conducted by Frost & Sullivan.
Buyacar has advised car buyers to steer clear of costly options funded by a PCP finance plan – branding the resulting uplift in monthly payments a “rip-off”.
Auto Trader has sought to highlight the haggling hang-ups of UK car buyers with the launch of what it claims is “Britain’s first contactless car vending machine”.
Only a quarter of car buyers visit a car retailer’s website when researching their next new car purchase, according to a study carried out by CitNOW.
Manheim has launched a QuickList Imagery used car imaging offer in a bid to help speed-up retailers’ online marketing efforts.
Cazoo has followed its recent pre-launch recruitment drive with a move to secure tenancy in a new 17,500 square foot head office in Euston, London.
Harwoods Group has become the first Jaguar Land Rover (JLR) retailer to adopt Rockar’s end-to-end online new car sales ecommerce platform.
An ‘Incubator’ training scheme has been launched by iVendi as part of efforts to upskill its new recruits for the automotive finance sector.
Volkswagen has launched a YouTube series dedicated to its ID.3 hatchback which allows potential customers to learn about the new electric vehicle’s (EV) development.
The average asking price of a used car advertised via Auto Trader rose by 2.76% during July but the online marketplace said that the rate of value growth had declined for the first time since August 2012.
Mazda UK has agreed a partnership with Feefo to handle their customer experience on its Mazda.co.uk website.
A Volkswagen TV commercial has been banned by the Advertising Standard Authority (ASA) for contravening gender stereotype rules.
Daimler and Volkswagen-backed online used car retail marketplace Heycar has launched in the UK with a dealers stock of over 100,000 vehicles available for consumers to browse.
The Independent Motor Dealers Association (IMDA) has launched a new website to remove “clunkiness” for its car dealer members after helping them drive their own website traffic with the help of Google experts.
The average British adult spends around 5.9 hours per day consuming digital media, with over half of this spent on smartphones and tablets.
More than half of car buyers rely on online customer ratings when selecting a car retailer to buy their next car from, CarGurus has said.
A standard-fit data SIM card offering 100GB of free data will boost the take-up of Volvo connectivity services for the first year of customers’ ownership experience with the Swedish brand.
Over a third of car buyers have expressed an interest in emerging car subscription services, according to survey results published by Motors.co.uk.
GForces has signed-up its 200th customer for its NetDirector Auto-e online car retail platform after reaching the milestone in “record time”.
While Mercedes-Benz’s aim to complete 25% of new car sales online by 2025 are a welcome development in motor retail the German manufacturer’s targets could be considered “conservative”, says iVendi.
Volkswagen Commercial Vehicles and Volkswagen Financial Services UK have taken van leasing online with the launch of a new Contract Hire Direct website.
