Marketing & CRM - Page 6
News
Car dealers must show support to cash-strapped customers
Car retailers have been urged to show support to cash-strapped car buyers as more than a quarter take longer to assess affordability amid the cost-of living crisis and the viability of alternative fuel vehicles (AFV).
NFDA Driving Digital conference coincides with AM Awards 2023
Senior car retail sector business leaders from Vertu Motors, TrustFord, AutoTrader and JudgeService feature in the speaker line-up for the National Franchised Dealers Association’s (NFDA) Driving Digital 2023 conference.
Harwoods starts to reap rewards after ‘taking charge’ with tech revolution
Harwoods Group’s chief transformation officer Archie Harwood has told AM that the business is starting to reap the rewards of a tech revolution after taking decisive action to “take charge” of its car retail destiny.
Wilsons Group goes big in bid to help motorists beat London ULEZ charges
Wilsons Group has gone big in its bid to promote its range of Ultra Low Emissions Zone (ULEZ) compliant cars to motorists who face being hit by fees from the Mayor of London’s expanded charging area.
Mercedes CEO ‘excited’ by agency model despite two-tier car retail sector concerns
Mercedes-Benz UK chief executive Gary Savage has said he finds the roll-out of the brand’s direct-to-consumer agency model car retail strategy “hugely exciting” – despite agents' two-tier car retail sector concerns.
VIDEO: Controversial Hyundai pronunciation TV ad accelerates brand awareness
A controversial Hyundai advertising campaign which gives customers a ‘ticking-off’ over their mispronunciation of the Korean carmaker’s name has accelerated its brand awareness ahead of key rivals.