An online test drive operator taking dealer demo vehicles to customers' doors has welcomed former Sytner Group Operations Director Geoffrey Page-Morris onto its advisory board.
RAC Cars’ pledge to shake up the classified motor marketing sector by providing free advertising to dealers looks set to be cut short by a tie-up with Motors.
Online car buying platform Carwow has launched a video review element to its website after recruiting motoring journalist Mat Watson.
Fleet maintenance controllers are set to be better equipped to manage service, maintenance and repair (SMR) through an agreement by Fleet Assist and CarWeB.
Dealers’ weekend activity online is not matched by manufacturers’, writes Professor Jim Saker.
Renault UK has launched a TV marketing campaign through the Discovery Channel for its Kadjar crossover SUV.
Cambria Automobiles has improved the way it sells vehicles nationwide after adopting video imaging software.
A lead follow-up platform said to improve dealership’s average response to 10 minutes has won the prestigious Test Drive award from automotive data marketing consultancy, Sophus3.
Automotive online marketing specialist Search Optics is heading to the UK after 18 years of success in its US home market.
Extreme surfer Andrew Cotton has been recruited as an ambassador for automotive brand Jeep.
Dealers and manufacturers face a triple data regulation change on top of the finally agreed EU data law, but the Information Commissioners Office is stepping up compliance help.
The internet has revolutionised the process of buying a used car.
Ridgeway Group has been rolling out a data driven marketing programme designed to help it increase sales.
Dealer web-sites are key to a customer’s decision to visit a forecourt, with one-in-five crediting an impressive online offering as a determining factor.
Car search engine Carsnip has promised to help dealers challenge the traditional classified advertising websites by directly connecting them with buyers.
Digital marketing specialist Bluesky Interactive has launched a new platform capable of delivering a “fully responsive” website in four weeks, it claims.
Customer reviews are becoming a key component when giving a dealership stand-out online identity, MotoNovo Finance’s head of sales and marketing claims.
DS Automobiles is taking over the central atrium at Westfield London this weekend to showcase the new DS3 hatchback, DS3 Cabrio and DS3 Performance.
Excellent customer service means a smooth transition between online and face-to-face relationships with customers, Motors.co.uk have stated.
Advertising watchdog warns retailers about misleading consumers by advertising products online that are not in stock, after a Delticom Tyres, aka MyTyres, case.
Car manufacturers are failing to utilise the data being amassed by in-car systems that enable them to make real-time improvements to cars on the roads.
Lexus says its use of celebrities in its ad campaigns is helping the brand appeal to more people.
To believe that purchasing a vehicle online is still a long way off is to bury your head in the sand, a speaker at AM's customer service event will warn.
DS Automobiles is launching the new DS3 supermini with an advertising campaign featuring 94-year-old fashion icon Iris Apfel.
Kia Motors (UK) is investing £5 million on promotional activity on television, radio, web and print for the forthcoming Sportage.
