Jessica Wilkie of digital advertising agency Wunderman believes marketers should not get carried away with how technology is changing consumer behaviour online.
Trader Media Group has rebranded to take on the name of its most significant division Auto Trader.
Dealers can use social media channels to differentiate themselves from the competition and to display the culture of their business, according to social media expert Andrew Lloyd Gordon.
Big data and the internet are changing how companies need to engage consumers. Professor James Intriligator told the AM & AutoTrader Digital Marketing Conference how consumers are not just focused on the cost of things.
UK consumers spend more time browsing websites on mobiles and tablets than on desktop PCs and motor retailers need to ensure their websites are responsive and optimised for a variety of devices, Auto Trader market research director Nick King told delegates at the AM & Auto Trader Digital Marketing Conference.
Online auctions are no longer just used to dispose of vehicles – now they generate revenue, too. AM talks to seven dealers on how they have adapted to internet remarketing
A candid insight into the work of Rolls-Royce Motor Cars will air on TV next week.
Tates Motor Group (www.tatescars.co.uk) topped the competition with a good mobile site and simple navigation on desktop or mobile.
With an average score of nine out 10, Kia’s decision to post all customer reviews on the independent review site Reevoo was the right one.
Kia’s campaign, although not unique, was selected by the judges as the digital initiative of the year. The depth of the brand’s commitment to transparency of customer experience acknowledges that consumers’ search journeys will often start before they are ready to go through the normal channels of the manufacturer or dealer website and that the opinions of people ‘like me’ are most sought-after early in the search funnel.
A ‘like’ on Facebook is just the tip of the iceberg in Mercedes-Benz Retail Group’s plan to fully integrate social media into its business.
Mazda has launched a new Facebook marketing campaign centrered on figures throughout history that have challenged convention, which is the brand’s new strap line.
Online classifieds site Motors.co.uk is committing its biggest monthly marketing spend for the March plate-change.
Fiat has partnered with Channel 4 to sponsor the new series of TV series One Born Every Minute.
What Car? Connect, the data marketing company, is urging car dealers to embrace digital in the same way estate agents in the UK have.
Two sales executives have fallen for the same Mini Convertible in Preston Lancashire...
Dacia has become the first car brand in the UK to launch an online 'store' where consumers can buy a warranty or service plan online.
Automotive advertisers spent more than £70 million on performance marketing and lead generation activities in 2013, 15% more (on a like-for-like basis) than in 2012.
E-commerce platform FindsYouCars is aiming to change the way consumers find their next car.
Anna Farmery, founder and head of The Engaging Brand, ran a workshop at the AM & Autotrader Digital Marketing conference yesterday and was asked a key question.
Most dealers will have a Facebook strategy in 2014, but in what form will that take in 2024?
Embracing new ways of communicating to customers can transform both the top and bottom-line, according to social media expert Anna Farmery.
Franchised dealers have one more day to secure early bird rate tickets for the AM and Auto Trader Digital Marketing Conference on February 4.
MG has launched its first ever e-brochure, filled with video content and hotspot informative technology that will help prospective buyers find out more about the MG3's personalisation opportunities.
GForces has strengthened its partnership with digital motor finance specialist, Codeweavers, by integrating Motor Credit Check into NetDirector.
