Car dealers will need to adapt to innovations in the car, the workshop and the showroom.
Blended retailing is the title of a concept being used by Volkswagen UK in its dealer network that accepts the digitisation of the sales process and the attention given by all retailers to everything ‘e’, but doesn’t assume the traditional face-to-face contact in the showroom and sales staff with encyclopaedic knowledge of the brand is redundant.
AM's in depth feature on the latest techniques used be dealerships to make sure they have the right used cars in stock.
Audi, Seat and Mercedes-Benz have all used augmented reality on their cars. AM looks at whether the technology can help franchised dealers to sell more.
How franchised dealers can turn online reviews into a positive for business.
Most UK companies have no social media strategy, sports marketing specialist Josh Robinson told members of the AM Executive Breakfast Club at its latest meeting at Simpson’s-in-the-Strand, London,
