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Mitsubishi puts focus on improved relations

Mitsubishi Motors UK has created two new dealer development positions as it looks to improve its level of service to the 142-strong UK dealer network.

David Rose, who spent 13 years as general manager for Reg Vardy, and Mark Kenworthy, who moves from the Chapel House Motor Group where he was operations director, will focus on dealer assessments, help existing network partners improve operations and will also be looking to recruit new retail partners.

The move comes as Mitsubishi dealers prepare for the new-look ‘Japanese style’ showroom designs. These are set to be rolled out in the second quarter of 2005 and is the first time the carmaker has updated showroom interiors since 1996.

“The addition of Mark and David to the network development team will allow us to spend more time working with dealers to help drive their business forward, sharing best practices and ensuring we maximise the new opportunities that forthcoming new models will provide,” says Richard Weller, general manager of network development.

As part of its ongoing management reorganisation Mitsubishi UK has also restructured its field team. The retail network has been divided into 10 territories, from the previous eight, allowing the field team to concentrate on individual dealerships.

Each region will be covered by an area manager, three of which have recently been appointed: Amanda Slatery, Toby Marshall and Nick Spratley.

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