Two of the UK’s largest dealer groups, Marshall Motor Group and the Ridgeway Group, have entered into new three-year agreements with Castrol Professional.
Marshall, with 72 sites, has used Castrol for lubricants and aftersales training since 2010, and the Ridgeway Group, with 33 sites, since 1997.
Daksh Gupta, CEO of Marshall Motor Holdings, commented: “Our objective is to win a greater share of the market and to drive exceptional performance in all aspects of our business.
“Castrol Professional is fully aligned with our strategy and has the staff- and process-development programmes that will help us succeed in a crucial area of our operations.”
John O’Hanlon, CEO of the Ridgeway Group, commented: “Castrol Edge Professional is the only premium, fully-synthetic lubricant co-engineered with, and recommended by, the majority of the vehicle manufacturers represented by Ridgeway Group.
“These endorsements present our franchised dealers with an opportunity to maximise upselling opportunities and allow our customers to make an informed decision of their oil brand in accordance with the manufacturer’s instructions.”