Volvo Car UK has launched a new web portal called My Volvo as a way of keeping in contact with customers.
Existing customers can register their details via www.volvocars.co.uk/myvolvo to access a library of information, product news and exclusive offers and see information about their own car.
New customers will also be able to track the progress of their new car order from the factory to delivery in the UK.
The My Volvo site features video guides to a variety of features found on the latest Volvo models, including tips on pairing smartphones with the car via Bluetooth; how the infotainment system works; what security features are included on the vehicle and how to use the sat nav.
Future developments will include the ability to book vehicle servicing and maintenance with a Volvo dealer, while new send-to-car capabilities could, for example, allow customers to pre-set the cabin temperature or send destination information to their car’s satnav ahead of a journey.
David Baddeley, customer services director at Volvo Car UK, said: “This is a real innovation for Volvo that will strengthen both our relationship with our customers and the way in which we communicate with them.
“We know that our customers value convenience and quality of service, so we’ve designed My Volvo to reflect those values as part of a unique customer service experience. The web portal enables us to build long-term, one-to-one relationships with people and further enrich the service we offer them.”