British luxury carmaker Rolls-Royce has received its largest ever single order for a fleet of 30 bespoke extended wheelbase Phantom luxury limousines.
Its Goodwood car factory will build the Phantoms for Chinese entrepreneur Stephen Hung's ultra-luxury hotel, named Louis XIII, which is due to open in 2016 in Macau.
Two of the cars will be the most expensive Rollys-Royce Phantoms ever commissioned.
The deal was formalised yesterday at a signing ceremony at the home of Rolls-Royce at Goodwood, West Sussex, attended by Rolls-Royce chief executive Torsten Mueller-Oetvoes, Louis XIII chairman Stephen Hung, the board of Rolls-Royce Motor Cars, Louis XIII executives and a representative from Graff Diamonds which is a partner ofthe Louis XIII project.
“We at Rolls-Royce Motor Cars are delighted and honoured that Mr Hung has commissioned Rolls-Royce to provide the largest single order of Phantoms in history. The Louis XIII fleet of Phantoms promises to be one of most impressive sights ever seen in Macau when they arrive at the Louis XIII hotel in 2016.
"Mr Hung’s commission reaffirms Phantom’s pinnacle position as the motor car of choice for those seeking to experience the finest luxury the world has to offer,” said Torsten Mueller-Oetvoes, chief executive of Rolls-Royce Motor Cars.
Each of the 30 Rolls-Royces has been extensively customised by Rolls-Royce’s Bespoke design team at Goodwood working hand-in-hand with Hung and Louis XIII to create truly distinctive vehicles.
Newly created bespoke elements have been applied extensively both to the interior and exterior of the cars including bespoke clocks designed and created by Graff Luxury Watches.
The two most expensive Phantoms will additionally feature external and internal gold-plated accents.
Rolls-Royce Motor Cars has also helped to design the parking and driveways to house the fleet at Louis XIII and will train Louis XIII’s chauffeurs from Macau in the appropriate driving and handling of the unique vehicles.
The Phantom fleet will chauffeur the guests of Louis XIII, located on the Cotai Strip in Macau, when it is opened in the first half of 2016.
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
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