Slowly adding more Infiniti Centres to its network, Infiniti’s fortunes are improving in 2014, and it should comfortably exceed 2013’s total of 386 UK registrations.
This is mostly a result of the new Q50 saloon, a rival for the BMW 3 Series and Audi A4, which is offered with a competitive diesel engine sourced from Mercedes-Benz.
With CO2 emissions and fuel consumption far closer to rivals than previous models, its six-cylinder diesel, the Q50, is a car that will allow the brand to be taken more seriously by fleet operators and business customers.
It has revised the model naming strategy, giving every car a Q prefix, with QX for SUVs, followed by a number to signify its position in the range.
A new Audi A3-rivalling compact hatchback, the Q30, is due in 2015, which should also increase the appeal of the brand. That model will be built in Nissan’s Sunderland plant.
Infiniti will add more centres in the UK as it aims for 20,000 sales in Europe in 2016.