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Free breakfasts to foreign rescues - 10 amazing things dealers do for customers

10: International rescue

map of car dealr rescueHow far would you go to help a friend out? 20 miles? 50?

Marshall Motor Group showed how important its relationship with its customers is when one of them broke down in Switzerland while towing their classic car to Italy. After the Swiss dealer was unable to fix the problem, the group flew him home and repatriated the car, the classic car and the trailer. Once the car was back in the UK, they repaired it and returned it to the customer.

The group’s cost for this gesture was about £1,300. The group’s operations director, Jamie Crowther, said it is all about driving customer retention: “On the assumption that

if we treat the customers well it will engender goodwill and drive customer retention and in turn advocacy and recommendation.”

His assumptions seem to be well-founded – the customer Marshalls rescued has since ordered a new car for himself and for his wife.

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Comments

  • Peter Waddell - 10/04/2015 23:57

    Doesn't cost anything to be nice!! :)

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  • Irishboy4 - 07/03/2016 15:11

    Probably the worst service provider in the UK is Vodafone. It is impossible, I mean impossible to get an email reply from them.

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