AM Online

Batchelors Motor Group acquires Otley Renault and Dacia dealership

From left: Batchelors Motor Group MD Tony Denton with exiting Kineholme of Otley owner Paul Bourgeois and GM Liz Kennedy

Batchelors Motor Group has completed the acquisition of Kineholme of Otley’s Renault and Dacia dealerships to expand its footprint into West Yorkshire.

The York-based Suzuki and former Mitsubishi Motors in the UK franchisee, whose managing director was interviewed for an AM profile feature by AM back in 2019, has effectively trebled its franchise count with the addition of the multi-brand site on Bradford Road, Otley.

Denton said the move suggested there were “exciting times” ahead for the group, adding: ‘’Kineholme is an established family-owned business that fits perfectly within our TLC not PLC ethos.

“I am excited to expand into West Yorkshire and continue to serve our loyal customers in Otley, and new customers too.

“For our existing Batchelors customers, Renault and Dacia offer class leading electric and hybrid cars which complement our existing Suzuki range perfectly.’’

Batchelors was established by David Batchelor in 1987 and acquired by Tony Denton in 2013.

Since then, the business has expanded, opening York Suzuki in 2019 and, 2021, adding a paint and cosmetic repair centre.

In his profile interview with AM, Denton revealed how the expansion of the group had taken an innovative route, with dealerships opened in a former Indian restaurant and a protein shake warehouse in a bid to make its investments more manageable.

Kineholme has served Otley, Ilkley and surrounding areas since 1956. General manager Liz Kennedy said: “After nearly 40 years of ownership, the time has now come to pass on our much-loved business, staff and loyal customers into the capable and energetic hands of the Denton family.

“Much has changed in the motor trade over the years and I’m very excited for Kineholme to benefit from the scale and resources of being part of a successful and dynamic, but most importantly, family dealer group. I wish Tony Denton and the team every success in the future.”

The latest AM industry special issue

The complexity of running a modern dealership can be misunderstood easily by people looking in on our industry.

Any general manager has so many plates to spin, and they must foster a talented team that they can rely on to not just do the basics well, but to sprinkle some magic on top that customers can notice.

If the marketplace in 2023 is steadily returning to relative normality, this normality now includes the drive to find customers for an increasing supply of electric vehicles, and the need to source used cars from all channels and market them carefully. And of course there are the desires to delight consumers with an omnichannel experience and to hold on to decent margins after a couple of years of strong profitability.

The expectations of both the customer and the business’s stakeholder must be achieved to the optimum level.

In this special digital publication, industry experts, prominent suppliers and franchised dealers share their insights on the major aspects required in running a modern dealership well.

Read now

Click here for manufacturer best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.