AM Online

Ten thousand mystery shoppers needed to test Nissan network

Ten thousand car enthusiasts are being sought to take part in an evaluation of Nissan dealers in the UK.

Customer experience improvement firm Bare International is looking for motorists here and in 16 other European countries to measure service levels.

“Our customised automotive services improve results for even the most savvy and demanding industry leaders,” said Guy Van Neck, of Bare International Europe.

“Customer experience is increasingly becoming the competitive advantage of car manufacturers. As customers demand more personalisation and connection with the product, manufacturers strive to deliver the ultimate service experience during the car purchase and in aftersales service.

Customized research will help Nissan to create a strong long-lasting relationship with the customer.

Mystery shoppers, or ‘evaluators’ must be between 21-65 years old and have a valid driving license.

Those interested can register here.

Once registered they can find dealers’ locations  and schedule a visit.

Each visit is rewarded with a payment and it is possible to make multiple visits.

There are three scenarios to choose from:

  • Act as a potential customer who is interested in buying a Qashqai, Juke, Pulsar, Note or Micra and want to take a test drive
  • Act as a potential customer who wants to buy an electric car, and want to take a test drive with the Nissan Leaf 
  • They have a Nissan and need to get it serviced.

The programme is available in the UK, Belgium, Netherlands, Germany, Switzerland, Austria, Italy, France, Spain, Portugal, Hungary, Czech Republic, Slovakia, Russia, Poland, Sweden and Norway.

A Nissan spokeswoman said: “Across Europe, we are looking to significantly increase the number of mystery shops with the aim of obtaining more detailed and better customer insight into dealer handling of Nissan customers and potential areas of improvement. 

“We will use the information to work with dealer network and improve the quality of service dealers provide to Nissan customers.”

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please login.

Comment as guest

Login  /  Register


  • Tim Routledge - 22/05/2015 17:06

    If the mystery shoppers are only 'acting' as real customers, how will any evaluation they give be valid in terms of the real customer experience?

    Reply as guest

    Login  /  Register
    • Anthony Boddy - 26/05/2015 18:16

      Bravo!! Mystery shoppers only ever equate to one thing....a large stick with which to hit dealers. Realistic training is what is required and not the Walt Disney world scenario where a Sales Exec. will be forced to bang on about how the Nissan Leaf will save the Panda's and the Killer Whale. REAL customers are interested in price and spec. They really do not need to know 150 facts about every vehicle and every multi faceted finance package.

      Reply as guest

      Login  /  Register
  • Andrew bracknall - 24/08/2015 21:53

    Are mystery shoppers for new and used cars. And do they work weekends

    Reply as guest

    Login  /  Register