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Consumers can now 'click to buy' cars online at Hyundai dealerships

Tony Whitehorn Hyundai chief executive

Consumers can now 'click to buy' cars online at Hyundai dealerships.

The ‘click to buy’ platform is understood to be the first of its kind, giving customers the opportunity to buy a car from any participating Hyundai dealership in the UK.

Hyundai’s system was developed in-house and aims to make the process of buying a car easier. Customers can select their local dealer and can either collect from the dealership directly or have it delivered to their home address, with the ability to pay by debit or credit card.

Tony Whitehorn (pictured), Hyundai Motor UK president and chief executive, said: "The site is simple, intuitive and importantly can save customers valuable time – in fact if you’re paying by cash, the entire online process is possible to complete in about the same time as it would take to refuel your car. Through fixed pricing, the site also removes the need to negotiate which is a real benefit for those who feel uncomfortable doing so or simply don’t have the time. Customers can even have their new car delivered straight to their front door.

"Consumers today demand choice and simplicity; they already expect to be able to buy a car in the same way they’d be able to purchase their clothes or electrical goods online. This is a pivotal time for the car industry and I’m delighted that we are leading the way and we will continue to innovate.”

Nigel Hyslop, president and managing director of Global Payments, which partnered with Hyundai UK in the development of the system, said: “One of the last areas of retail to embrace true online shopping has been car sales. Ecommerce has changed the way we shop, and the online car buying experience provided by Hyundai's 'click to buy' is transformational to this industry. This software enabled technology allows customers to now have more choice in how and when they can purchase a car.”

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  • Kel - 01/06/2017 16:22

    If indeed selliing cars is the same as selling clothes and can therefore be achieved on line why oh why do we spend a fortune at manufacturers insistance on showrooms etc. Fortunately selling cars on line is unlikely to suceed and we dealers should use every means to ensure that it doesn't.

    • Kippers - 02/06/2017 16:02

      Numerous OEMs are making moves to utilise online sale functionality. Admittedly it's still early days, but the process has to start somewhere. I have first hand experience of a major player treading these waters and will launch later in the year. Personally, I don't think it'll be too long before we see an end to traditional dealerships as they'll give way to OEMs selling directly. They may be around to complete the handover with the odd accessory up sell, but that'll be about it.

  • Chris - 01/06/2017 19:33

    I really don't understand why this article is here. The site has been running since the new year, a good five months now. Hyundai spent a small fortune promoting this in Q1. Maybe they should be focused on getting people in the dealerships for this quarter, letting salesmen help convert opportunities with industry leading offers, rather than telling Mr stay at home that he can click to buy in his/her own time.