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Hatfields and Shukers win JLR retailer of the year awards

Hatfields JLR awards success (from left):  Gary Burns, customer service director, JLR; Stuart Baldwin, service director, Hatfields; Rawdon Glover, JLR managing director; Gareth Williams, managing director, Hatfields; Craig Petty, sales director, Hatfields

Hatfields Group’s Wakefield dealership was named as Jaguar’s retailer of the year while Shukers Group Ludlow operation received the same accolade from Land Rover as JLR recognised its top car dealers of 2018.

The two groups emerged victorious as the manufacturer drew data from its balance scorecards to issue awards in a total of 16 categories, with managing director Rawdon Glover presenting the silverware to the successful retailers.

As well as its Jaguar retailer of the year award, Hatfields also claimed the aftersales retailer of the year award for Jaguar (Wakefield) and marked a “double-double” by being named as group of the year for both brands for a second year in a row.

Gareth Williams, Hatfields’ managing director, said: “I am very proud of the teams at all our dealerships, that are led by sales director Craig Petty and service director Stuart Baldwin.

“The awards represent a consistent all round performance, most importantly in customer satisfaction”

Along its success as Land Rover retailer of the year Shukers Group’s successful Ludlow dealership also claimed the aftersales retailer of the year award.

The full list of winners in the annual JLR awards is as follows:

Here is the full list of Jaguar Land Rover Retailer Awards 2018 winners:


Sales Retailer of the Year: Lloyd, Carlisle

Aftersales Retailer of the Year: Hatfields, Wakefield

Overall Retailer of the Year: winner, Hatfields Wakefield; second, Hatfields Jaguar Hull; third, Swansway Jaguar Crewe

Group of the Year: winner, Hatfields; second, Vertu; third, Jardine


Sales Retailer of the Year: Lookers, Colchester

Aftersales Retailer of the Year: Shukers, Ludlow

Overall Retailer of the Year: winner, Shukers Ludlow; second, Marshall Land Rover Melton Mowbray; third, Guy Salmon Land Rover Wakefield

Group of the Year: winner, Hatfields; second Place, Hadwin; third place, Listers

A JLR spokesman said: “Every year, our Jaguar Land Rover retailer awards officially recognise excellence in the retailer network.

“The awards go to those who perform brilliantly against all measures on our balanced Scorecard, which takes consistent focus and dedication from the entire business and tremendous commitment to the customer experience. It is recognition that is truly deserved.”

Lookers was also among the groups celebrating success in the recent JLR awards after its recently-opened Land Rover Colchester dealership was crowned sales retailer of the year after its first full year of trading.

The £7 million business, opened in November 2017, also came in 5th for the overall retailer of the year and in the top 10 for Customer Satisfaction.

Land Rover Colchester head of business, Martin Shepard, said: “We are delighted to have received the sales retailer of the year award so soon after opening the new showroom here on Axial Way.

“While this fabulous building is a pleasure for our customers to visit, it is really the high level of service and the people we have here that keeps them coming back.

“Our mission is to delight our customers, not just with our vehicles but at every point at which we make contact with them. It is a culture of driving business excellence to achieve our ambitious goals.”

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