Rogers of Plymouth have joined the MG Motor UK franchise with the opening of a new dealership in its hometown.
The Hyundai, Kia, Mitsubishi and Ssangyong franchised retail group officially introduced customers to the new MG range at its existing Christian Mill showroom with the opening of doors after COVID-19 ‘Lockdown 3’ last week.
Speaking to Plymouth Live about the new franchise, newly-appointed managing director Richard Ackland said described it as an “exciting proposition”.
Rodgers of Plymouth has been in operation for over 90 years and has branches at Brixton, Budshead Road, Crownhill, and on the Christian Mill Business Park.
MG Motor plans to increase its network to 130 dealers by the end of 2021.
MG’s expansion in 2021 follows the addition of 28 new retail sites in 2020 and the addition of the new MG 5 SW EV and MG HS SUV to its product line-up as its targets continued sales growth.
MG sales increased by 41%, from 13,075 to 18,415, in a 2020 new car market down by 29.4% overall.
AM Magazine reviewed the launch of the pivotal new MG5 and HS PHEV models last year.
Last month Perrys Motor Group opened the doors to its new MG Motor UK franchise in Huddersfield, West Yorkshire, after Minstergate Group jumped into the MG Motor UK franchise with the opening of new dealership sites in York, Hessle and Scarborough.
Other recent additions to the MG network portfolio include: Glyn Hopkin in Milton Keynes, St Albans and Cambridge; JCT600 in Bradford; Read Motor Group of Grimsby; Drive in Bristol; Hawkins of Hayle; Tunbridge Wells MG; and Masters in Croydon.