Perrys Motor Group has opened the doors to its new MG Motor UK franchise in Huddersfield, West Yorkshire.
The new dealership is situated on Northgate and offers an indoor showroom including sales, aftersales and used car facilities and EV charging facilities.
Perrys manging director, Darren Ardron, informed AM of the impending opening of the new MG Huddersfield business in an interview back in December.
The new franchise addition follows Perrys Huddersfield Kia moving from Longley Park to Northgate, a larger site offering additional service and MOT bays.
MG’s expansion in 2021 follows the addition of 28 new retail sites in 2020 and the addition of the new MG 5 SW EV and MG HS SUV to its product line-up as its targets continued sales growth.
MG sales increased by 41%, from 13,075 to 18,415, in a 2020 new car market down by 29.4% overall.
Earlier this month, Minstergate Group jumped into the MG Motor UK franchise with the opening of new dealership sites in York, Hessle and Scarborough.
Guy Pigounakis, MG Motor’s commercial director, said: “As the UK’s fastest-developing car brand, the appointment of Perrys in Huddersfield is a key strategic development to further awareness and sales of MG in West Yorkshire, via a trusted independent dealer group that is already well-established in the region.
"It’s further proof that MG is a highly desirable franchise thanks to great value cars that are great to drive, packed with technology and backed by a 7-year warranty.”
MG Motor plans to increase its network to 130 dealers by the end of 2021, with an additional new Perrys MG site in Preston also joining its roster of dealers this year.
Recent additions to the MG network portfolio include: Glyn Hopkin in Milton Keynes, St Albans and Cambridge; JCT600 in Bradford; Read Motor Group of Grimsby; Drive in Bristol; Hawkins of Hayle; Tunbridge Wells MG; and Masters in Croydon.
MG currently offers six models in the UK including three plug-in cars – the MG ZS EV, MG5 EV and MG HS plug-in hybrid (PHEV).
AM Magazine reviewed the launch of the pivotal new MG5 and HS PHEV models last year.