Dealer profitability specialist ASE has teamed up with US company AutoAlert as the sole European distributors of their lead generation and retention software.
Claiming to boast functionality not currently available in the UK, the software combines with ASE’s own conversion and retention programmes to create a unique lead generation solution which, the partnership believes “goes beyond current providers”.
ASE chief executive, Rob Jones, said: “With ASE’s mission to drive profitability across the global motor industry we are constantly searching for tools and best practice to support our goal.
“AutoAlert last year was demonstrably responsible for 450,000 vehicle sales in the US and is delivering impressive results for in excess of 2,500 dealers who currently use it in the US and Canada.
“After extensive research and piloting we know that combined with the expertise of our automotive ProFit Optimisation team it can do the same in the UK and the rest of Europe.”
AutoAlert integrates with the other dealership systems to ensure that all customers on the database are available for prospecting.
The system also provides a ranking of daily sales opportunities, facilitates better working capital management and is supported by a team of experienced automotive experts.