The Attercopia Group, a digital marketing specialist with clients in the leisure, legal and mainstream retail sectors, has set its sights on the automotive sector.
It has established an automotive division, to be headed by commercial director James Woodhead. He'd previously launched FindsYouCars, a portal which assists consumers in their car buying journey, and has worked with Auto Trader and Manheim.
The specialist division will offer all of the The Attercopia Group’s services, including digital strategy, SEO, web design and development, email and content marketing to the automotive sector.
It’s a sector already occupied by numerous specialists, including GForces, Manheim Retail Services, Autotorq, Denison Automotive, Bluesky Interactive, and 21st Century Internet.
Woodhead, said: “I’m looking forward to the challenge of heading up the division in this specialised arena and growing the service offering within the Group as a whole. My experience within both the automotive and digital marketing industries ensures I am best placed to ensure thought out delivery for clients, with an understanding of both sides of campaigns.”
The set-up of the automotive division and appointment of Woodhead marks the beginning of an integral part of Attercopia’s strategic growth plans.
Steve Harvey-Franklin, chief executive of The Attercopia Group, said: “James’s work with companies including Manheim and Auto Trader UK brings a wealth of knowledge to Attercopia’s operation, enhancing its ability to help Dealer Groups with their digital marketing.
“We’re excited to see this specialist division of our services expand and meet the high expectations of an already eager client base.”