Video technology specialist CitNOW claims to be broadcasting more video than the BBC as 2,750 dealerships across the country embrace its technology.
The platform, which is used by 750 franchised dealers across the UK to showcase new cars and add transparency to aftersales, is now hosting up to 800 hours of personalised video every day, according to CitNOW.
A spokesman said: “At their peak, CitNOW’s servers upload 21,000 videos – more than 500 hours’ worth – every day and the company is closing in on half a million videos being created using its app software every month.
“With every CitNOW video watched more than once, the firm is effectively broadcasting more than 800 hours of video – the equivalent of 33 full-time 24-hour TV channels – every day. The BBC currently runs 27 channels, not all of them round-the-clock.”
Overall, 4,400 CitNOW product subscriptions are now live in 2,750 dealerships and the company works with 89 of the Top 100 dealer groups in the UK.
Sinclair Volkswagen Cardiff recently emerged as winner of the recent CitNOW Video Awards.
CitNOW said that the winning video, featuring brand consultant Stephanie Ranson and transaction manager Sophie Lewis did not result in a car sale but was “the perfect illustration of the increasingly qualitative nature of personalised video service”.