Automotive video technology experts CitNOW has ugraded its user dashboard, giving motor trade users enhanced insights into the performance of their personalised videos.
The new dashboard presents detailed video analytics and customer feedback, so videos created using CitNOW’s app-based technology can be tracked in order to identify top-performing videos and the presenters producing them.
CitNOW enables car dealers, workshops and bodyshops to record and send personalised video presentations to customers.
Video analytics are accessible with scaled levels of visibility, so senior staff can monitor the video content produced by different departments within the business, as well as content on different sites and junior staff have the appropriate level of access too.
The new dashboard is available now, and users also benefit from improved ease of use and navigation and more data from customers.
Dealers get full access to customer video ratings. Of the customers who have provided feedback, 94% have awarded a scored a four or five-star rating. The transparency of the ratings system means dealers can take advantage of positive feedback to boost their CSI scores.
Plus, promoting competition among employees, these insights can help dealers reward high fliers and to provide extra training where needed to maximise customer engagement.
CitNOW chairman Andrew Howells said: “Video technology continues to transform the way cars are bought and sold and the upgraded CitNOW dashboard will help motor trade professionals make the most of the opportunities video presents.
“The additional visibility will undoubtedly shape the reward and training strategy for staff using CitNOW, so retailers will be able to continually strive for outstanding communication with customers.”
The new dashboard is available now as a free upgrade.