Carwow launches £1.2m advertising campaign

Carwow has launched a £1.2 million advertising campaign across television and radio with the catch-line ‘car buying with you in the driving seat’

The new campaign is focussed on the idea that Carwow solves the major pain points that buyers experience in the buying process, putting them in a more powerful position than ever before.

Tracy Woods, head of brand at carwow, said: “While car buying is a really exciting, not to mention high value purchase for buyers, the reality is it's often overshadowed by the experience. At carwow we strive to remove these pain points, offering buyers crucial price confidence, a more convenient hassle free way to find and buy the car they want, and an altogether better buying experience.

“Our buyer feedback consistently confirms the value our proposition brings to their car buying experience and we see an over 80% recommendation rate related to our core benefits.

“With this campaign we wanted to really capture that sentiment of empowering buyers, helping them relax and enjoy the car buying experience. Just as it should be.”

Carwow has collaborated with London advertising agency Big Al’s Creative Emporium to create the new campaign, following a pitch process in 2016.

The online car sales platform said that the campaign had included a £1.2m spend on television, radio and outdoor advertising which it had worked with PHD Media to plan and buy.

The campaign creative will also be integrated across digital display, social advertising and content.