Carwow has celebrated record growth on its YouTube channel as its total views reached 30 million in November, making it “bigger than Top Gear”.
Under the guidance of editorial director Mat Watson, the channel has enjoyed huge growth with a mixture of content including reviews, drag races and road tests.
Earlier this year, the company claimed that it's YouTube subscriber figures rivalled Top Gear as it hit the one million milestone.
The channel releases an average of 17 new videos a month and has more than 1.4m subscribers. All subscriptions to the site and video views are achieved organically, which shows “amazing growth” of the owned content channel to achieve 30 million views in one month alone.
Carwow said that it had beaten Motor Trend and Doug DeMuro for the monthly views during November and even Top Gear’s YouTube channel attracted just 23m views over the same period.
Watson said: “To have more than 30 million views last month and beat Top Gear is testament to the impartial and independent editorial advice that we offer consumers wanting to buy a new car.
“Since April 2016, we've had 373m views and in November, we had 228 years worth of content watched.”
It won Best Use of Video at the Association of Online Publishers Awards in June and has invested in more editorial talent since then to bolster its team.
It attributes the growth to strong recruitment with staff hired from Toyota, Lexus and What Car?
Carwow’s chief marketing officer, Phil Lloyd, said: “To achieve these figures all from organic views just prove how worthwhile investing in quality editorial content is.
"We are now the go-to site for consumers who want engaging content to help them buy the right car for them at the right price.”
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