EBay has unveiled a new tyre installation service, providing buyers with the opportunity to have their tyres fitted to their vehicle for as little as £1.

The service is now live on the site across inventory from the top 20 tyre brands, including Continental, Michelin and Pirelli.

Launched in partnership online tyre retailer Blackcircles.com, the new service enables shoppers to have tyres fitted by a verified installer in their chosen location.

Buyers will be shown the option to add installation at the point of purchase, and again at checkout.

EBay’s head of sales, vehicle parts and accessories and UK trading, Kevin Steward, said : “As one of the nation’s favourite places to buy their car parts online, it seems only right that we should be assisting shoppers with installation too.

“Offering buyers the option to have their tyres fitted felt like a natural progression and helps with our aim to provide every individual shopper with the ultimate buying experience.

“At this time of year, we often see a spike in winter tyre purchases as Brits prepare for the cold snap. In November last year, searches for “winter tyres” on the site increased 69% month on month.

“I’m delighted that we are now not only able to offer buyers a full range of tyres but, by partnering with Blackcircles, to help with installation too.”