Jardine Motors Group's McLaren Automotive Ascot dealership has been named as McLaren Automotive European Retailer of the Year 2017 during a record year for the brand.
The demand for McLaren supercars in 2017 resulted in “unprecedented” sales of 550 cars, representing a 23% year-on-year increase, the British manufacturer said.
The McLaren Retailer of the Year Programme has been running since 2015 to distinguish locations representing the highest business standards and strong sales performance.
Hopefuls were meticulously assessed in key areas such as sales, customer service, aftersales and marketing.
McLaren Automotive’s managing director Europe David Gilbert said: “I would like to congratulate McLaren Ascot on claiming the McLaren European Retailer of the Year award.
“2017 set new records for our entire UK retailer network with unprecedented 550 cars sold across all locations.
"But in addition to extremely strong sales performance, McLaren Ascot stands out with the highest standards in marketing, customer service and aftersales.
“This achievement is a real testament to the strength of their team and I look forward to working together to make 2018 another successful year.”
The brand’s remaining locations in the UK include McLaren Bristol, McLaren Birmingham, McLaren Glasgow, McLaren Hatfield, McLaren London and McLaren Manchester.
McLaren Toronto was named as McLaren Automitive's Global Retailer of the Year 2017 at this month's awards.