Dealers have enjoyed another month of growing enquiries and order take, according to lead management business Dealerweb.
Analysis of its August figures show a 27.1% increase in new vehicle orders and a rise of 10.7% for used cars, compared to August 2019.
Enquiries for new vehicles increased by 16.5% and 16.4% for used. Dealerweb says the data indicates strong conversation rates across both new and used sectors.
James Hill (pictured), managing director of Dealerweb, said: “August proved yet another strong month for orders as the industry continues to recover from lockdown. It is clear that demand is healthy for both new and used cars and it certainly bodes well ahead of a pivotal September.
“Dealers are pushing hard to maximise every lead, and we continue to see growth in digital channels as buyers use the web to research their next car purchase.”
In July, new vehicle orders grew by 12%, while used car demand increased by 16%. Enquiries also increased in the month, with a 16.5% rise in the new sector and 27% growth in used.
Dealerweb enables all sales documents to be signed digitally on PCs, tablets or customer phones within the showroom or on customer devices at home. The documents can be digitally generated, reviewed and signed on any device and stored locally against the customer record within Dealerweb Showroom.
The average value of used vehicles rose to £19,258 last month and £31,010 for new. The study examined data from a sample of 800 franchised dealers across the UK.