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Car manufacturers 'not doing enough' to educate buyers on AFVs

Electric vehicle charging

More than two-thirds (77%) of information-hungry car buyers feel that manufacturers are not doing enough to educate them on what electric model was most suitable to their needs.

In response to a survey of users of the online 'digital garage', more than half (51%) are also unaware of any government incentives, despite 52% stating they were actively considering an electric vehicle (EV) as their next car.

Following the findings, Regit has launched an electric car and hybrid information and buying service to help car owners with the shift from ICE to EV/AFV.

Chris Green, Regit's chief commercial officer and founder, said: “The EV survey we conducted earlier this year added weight to what we were already seeing via our regular concierge service – many motorists simply don’t know when or even how to make the switch, nor do they know what model best suits their needs and things like range anxiety and infrastructure are a genuine concern for them.

“We set up our specialist AFV concierge service directly off the back of this research and we have been inundated with enquiries from car buyers wanting help and support with regards to their next major purchase which is also still consisting of combustion engine purchases if they feel that an EV is not yet right for them.”

The National Franchised Dealers Association (NFDA) launched the Electric Vehicle Approved (EVA) scheme in 2019, to certify retailers' excellence in the EV sector. 

The first retailers who applied to be part of the re-launched scheme now been accredited.

Regit's free of charge service to car owners and buyers and offers impartial advice on all major car manufacturer brands.

The business claimed that the service is having over a 1,000 conversations per day despite launching during the COVID-19 lockdown.

The enquiries from car buyers, which get directed to manufacturers and their dealers around the UK depending on what decision the motorist makes, is a generating over 6,000 leads per month, according to the company.

Green said: “Although COVID-19 has had a well-publicised impact on the car buying industry, it’s clear, from what we’re seeing, that people have their appetite back for upgrading their current model.

“There’s certainly work to be done, but we’re as excited as anyone as to how car buying will look in 2021 and beyond.”

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