CitNOW are hoping to tap into the “enthusiasm and energy” of youth to drive sales following the creation of four graduate product expert roles.
Intended to offer existing and future customers a personalised guided through the business’ offering – a platform offering video presentation ideal for transparent servicing techniques – the new recruits will also outline the benefits of investment and support customers through the online sign-up process.
These newly created positions capitalise on the enthusiasm of youth. Their role is to show the significant benefits of using CitNOW to any dealer's business.
The team of product experts consists of Emily Grant, Callum Wood, Ben Davis and Sam Barkham.
CitNOW sales director Gordon Grant said: “As CitNOW grows in the market, we continue to receive many new enquiries. The product expert's role means they can spend time with new and existing customers. This gives an opportunity to provide a great demonstration and explain all the benefits; a personal presentation from start to finish.
“The key is to show the product live in action. This provides an ‘intro session’ for Dealer Principals, Heads of Business and Group managers".
The Product Experts are regionally based so no dealer needs to miss out.
Once a dealer makes a request, the CitNOW expert sends an intro video. In the video, an offer is made to visit the dealer to provide a personal demonstration.
Grant added: "We love their enthusiasm and energy. That's what we want and expect when we're showing CitNOW to anyone. They’re four talented, young professionals and we're already seeing the benefits."