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Volkswagen UK appoints Sarah Cox as head of marketing for EV era

Volkswagen UK head of marketing for Passenger Cars, Sarah Cox

Volkswagen Commercial Vehicles’ UK head of marketing, Sarah Cox, has been appointed as head of marketing for the German brand’s car operations as it launches into a new era of electric vehicles (EV).

Cox officially took up her new role yesterday (May 4) and assumes responsibility for all of the brand’s marketing activities, working closely with colleagues across the company, as well as agencies and retailers.

She replaces Geraldine Ingham, who took the role in 2017 and has now moved onto a new career with Facebook, and will report directly to Volkswagen UK managing director Andrew Savvas.

Commenting on her new appointment, Cox said: “Clearly these are challenging times to be starting a new role and, while it could be a while before I am able to physically meet all of them, I know that my team is a proud and determined group of individuals that delivers impressive results. In the meantime, we are getting to know each other very well, digitally.”

Cox joined Volkswagen Group UK in 2004 after she began her career as a graduate for BMW.

The group said in a statement issued this week that she had proved herself as an accomplished communications professional, including an impressive track record during her time at Audi.

In 2016 she moved into her previous role as head of marketing for Volkswagen Commercial Vehicles UK, “revolutionising the brand’s approach and successfully implemented the ‘Working With You’ programme”, it said.

In her new position Cox will play a pivotal role in bringing to market the first all-electric vehicles (EV) on the Volkswagen Group’s new MEB platform – the ID.3 hatchback and the ID.4 crossover – as the Volkswagen brand enters a new chapter of e-mobility.

She said: “This year is set to be one of the busiest as the brand launches more new models than ever before. I’m excited for the launch of the ID.3 and to see what future ID. models will look like.

“Then there’s the eagerly anticipated eighth-generation Golf GTI and new Golf R. I can’t wait to get stuck in.”

Volkswagen UK managing director, Andrew Savvas, said: “We are excited to welcome Sarah into our Volkswagen family.

“She has been with the Group for 16 years, delivering incredible results for our sister brands, and so I am really pleased to have her on board with Volkswagen Passenger Cars.

“This year sees the launch of a huge number of class-leading new cars from Volkswagen – including the revolutionary all-electric ID.3 – and I am confident that Sarah will do an amazing job as we enter the next chapter of this much-loved brand.”

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