Volkswagen has launched a YouTube series dedicated to its ID.3 hatchback which allows potential customers to learn about the new electric vehicle’s (EV) development.
More than 20 departments from within the German carmaker will present details of the highlights and challenges presented by the creation in the first of a new generation of EVs for the brand on the online video platform launched this week.
The "Becoming ID" video series will be published on Volkswagen's own YouTube channel "Volkswagen News" on a weekly basis from today (August 16).
In March the Volkswagen Group revised its plans for its electric vehicle (EV) revolution with a new projected target of launching 70 zero-emission products by 2028 and the new ID.3 YouTube project is an example of the brand’s desire to ramp up its marketing efforts ahead of its fresh push into the sector.
Up until now the only pure electric EVs available from Volkswagen have been the e-Up! city car and e-Golf hatchback, which AM had on long-term test for six months of 2018.
Volkswagen is now in the process of investing more than €30bn into electrifying its brand portfolios by 2023, realising a rise in the share of EVs its ranges to at least 40% by 2030.
The Audi e-tron and Porsche Taycan have all entered production this year, with the Volkswagen ID.3 and ID.CROZZ, the Seat el-born, Škoda Vision E, ID BUZZ, and the ID VIZZION all set to enter the market.
Pre-orders for the ID.3 opened on May 8 and the car is set to reach UK showrooms early next year.
Commenting on the content of the new ID.3 YouTube channel, Volkswagen said: “The new format illuminates the people behind the finished car and goes into more detail about specific details and backgrounds of the development work.
“The first episode is led by Klaus Bischoff, chief designer of the Volkswagen brand.”
Volkswagen said that the ID.3 marks the establishment of “a completely new design language for a new era”.
Bischoff, who has been responsible for the brand's global design since 2007, explained during the first YouTube episode what new opportunities and freedom the age of electric mobility offers for automotive design.
In addition to Bischoff’s presentation, Christian Senger, member of the Board of Management responsible for "Digital Car & Services" since March 1 and previously head of the Electric Mobility product line, and Jürgen Stackmann, member of the Board of Management responsible for Sales and Marketing, will also talk about their work in the development of ID.3 and the creation of the sales concept.
View the first installment of the "Becoming ID" YouTube series here: