Former head of sales for Seat and Cupra UK Ben Fish has joined Renault UK as its new network operations director.
He takes over the role from Tim Marriott, who was given the position last year as part of a management reshuffle at the brand.
Fish will be responsible for sales operations, fleet and network development. His appointment follows that of Guillaume Sicard, who took over from Vincent Tourette as managing director of Renault UK in January.
Sicard said: “Firstly, I would like to thank Tim for all he has done for Renault. His management of the brand during COVID-19 was exemplary, and throughout his career he has delivered many significant and lasting projects across Renault.
“I’d like to welcome Ben to the Renault UK team. His expertise will be invaluable in our acceleration towards electrification, digitization, and the evolution of the customer journey. Starting with the launch of the All-New Megane E-Tech 100% Electric this year, Ben is perfectly placed to guide Renault on this exciting new chapter with our Network partners.”
Fish is credited for playing an “instrumental part” in leading and developing the brand launch strategy for the Cupra brand, making him the candidate to drive Renault’s ongoing transformation in the UK.
Groupe Renault is part way through its “Renaulution” strategy, which aims to halve the Renault, Dacia and Alpine carmakers’ number of vehicle platforms while delivering 24 model launches by 2024.
The French OEM said that at least ten of the new models would be fully electric vehicles (EV).