Accident Exchange celebrating 15 years in business with claims that it has helped dealerships generate £2 billion of previously untapped revenue from around 350,000 satisfied motorists.
The businesses success has helped cement a managed process to keep motorists on the road following a collision or even a minor scrape as an integral part of a dealership’s offering, according to Steve Evans, the chief executive and founder of the business.
Evans said: “Back in 2001, onward mobility or ‘customer accident management’ was not a revenue stream for manufacturers and their networks.
“Today, it is not only an integral driver of revenue, sold hours, OEM parts and sales of new cars, it is a significant tool in the retention of customers, their satisfaction and overall opinion of the brand and dealership.”
Since its inception, Accident Exchange has managed the post-accident experiences of more than 350,000 customers.
The business now has partnerships with half of the UK’s top 50 dealer groups including the likes of John Clark Motor Group, Swansway Garages, Dick Lovett Group and Vines Group, helping to deliver claimed customer satisfaction rates of 98%.
An anniversary statement issued by Auto Exchange claimed that the system had kept motorists mobile for a combined 7.95 million days in like-for-like replacement vehicles.
Evans said that looking after customers in the event of an accident had become a key tool in dealerships’ search for customer retention and satisfaction, adding: “Those that have always ‘got it’ from the off are continuing to benefit greatly.”