customer relationship management
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Digital Marketing 27 AprNew research highlights motorists’ connected car personal data concerns
New research shared with AM has revealed that 75% of car buyers do not want any kind of monitoring device in their car, despite an acceleration of manufacturer’s efforts to exploit ‘surveillance capitalism’ through connected cars.
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Market Insight 23 NovAgency model for car retail now ‘an obligation’ for OEMs, says Capgemini
The adoption of an agency model for the car retail sector is now “not an option but an obligation”, according to a report published by Capgemini today.
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Opinion 5 AugCar dealers must consider the 'lifetime value' of their customers, opinion
For many years a bugbear of the motor industry is the transactional and infrequent relationship the car dealers has with their customers.
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Digital Marketing 23 JulKia builds customer relationships with MyKia smartphone app launch
Kia Motors UK has launched the MyKia app to give owners access to new services and tools on their mobile phone.
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Opinion 2 AprReconnecting with consumers is key to car retail’s future, guest opinion
Even without the current COVID-19 coronavirus crisis it was clear to everyone in the industry that automotive businesses are rapidly approaching a crossroads.
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Car Dealer News 18 MarProgress Suzuki launches 'clean air' coronavirus initiative for over-70s
Progress Suzuki managing director Terence Byrne has launched free 'clean air' air conditioning services for customers over 70 in a bid to show his business cares during the coronavirus outbreak.
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Opinion 10 AprGuest opinion: Customer experience strategies must evolve in ‘the passenger economy’
The UK automotive industry is faced with the most significant period of disruption in its history.
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Car Dealer News 18 SepPendragon engages car enthusiasts at Stratstone Car Cafe events
Pendragon has been engaging car enthusiasts with its programme of Stratstone Car Café events throughout the spring and summer.
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Car Dealer News 17 Aug
Dealers could partner SMEs to lower NOx emissions
Car dealers could forge tie-ins with SMEs to help their employees switch out of older diesel vehicles if a proposal made by a specialist in employee and consumer engagement is heeded.
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Digital Marketing 11 JulVital details absent from 34% of dealership customer records
More than a third of car dealership customer records are lacking vital contact details according to research carried out by Marketing Delivery during Q2.
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Car Dealer News 28 Jun
“Dealers could be missing out on future sales”, study suggests
A study by Santander Consumer Finance has shown that car dealers could be missing out on potential future sales due to lack of long-term loyalty building with aftersales.
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Manufacturer 7 AprMazda’s customer relations centre celebrates ‘superb results’ on anniversary
Mazda UK has celebrated the “superb results” achieved by its in-house customer call centre during its first year of operation.
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Supplier News 3 Mar
March ‘plate change presents 500,000 retention opportunities
Aftersales should be a major focus of the March ‘plate change month as retailers look to retain customers in the busiest month of the year, according to Xtime.
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Finance 6 Feb
Oodle Finance rolls-out following £60m investment boost
Recently-established Oodle Finance has secured £60 million of investment to help it roll-out a funding solution for customers from the full range of credit profiles.
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Car Dealer News 2 FebStoneacre pioneers customer connectivity with Smartdriverclub
Stoneacre claims to have become “UK’s first connected used car dealer” after partnering with the Smartdriverclub to offer customers a connected car service.
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Car Dealer News 25 JanVehicle Sales Code enquiries surge at Motor Ombudsman
The Motor Ombudsman received 7,200 enquiries from customers related to its Vehicle Sales Code between launch in September until December last year.
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Car Dealer News 23 DecDon’t leave Christmas customers out in the cold
Motors.co.uk has told car dealers not to leave customers out in the cold over the festive by updating their answerphone messages in preparation for a rise in post-Christmas enquiries.
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Digital Marketing 23 Nov
Older customers demand speedier responses, says Dealerweb research
A third of potential customers who start their buying journey with an online enquiry will take their business elsewhere if they do not garner a response within four hours, according to a consumer survey conducted by Dealerweb.
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Opinion 11 Nov
Driving data: managing retention through CRM
Aftersales retention can be measured in many ways and we hear lots of opinions on what contact channels and processes work best but they are not often backed up by hard facts, more a gut feeling.
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Opinion 22 SepGuest opinion: Customer experience metrics – friend not foe
For car dealers to be continuously successful, their customers have to have a satisfying experience at each stage of the sales process – from when they first research a vehicle online, through to when they step into the dealership and drive off after their third service.
