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Cap HPI sets out digital future

Cap HPI has put digital services at the heart of its plans after announcing plans to bring an end to its printed editions, stating “it has outgrown the printed format”.

As the company sees the end of its printed valuations guides, first printed in 1979, it has seen over 90% of customers move to digital subscriptions.

The black, red and green printed books will see their final editions delivered in February.

Matt Thompson, marketing director at cap hpi, said: “The power of the data we provide our customers has grown exponentially in recent years.

“It spans over 60,000 vehicles IDs and is available in real time. When coupled with dynamic retail pricing information, recall data, spec check and a host of other features, it is clear that is has outgrown the printed format.

“We’ve seen a rapid growth in mobile users, and it will remain a focus for our development teams to allow users to access data wherever and whenever they need it.

“The next few years will see a different quantum of information available to users, who will be able to build the tools they need around their business, using real-time and accurate data.”

Cap HPI attributes the growth in its online user base to the increased quality and range of data available.

It has expanded its editorial teams both in the UK and internationally to manage the greater amounts of data the company is now handling.

Thompson said: “We have made big investments in our infrastructure and development teams that enable us to respond quickly to changing market requirements.

“In an increasingly volatile world, it’s important that we empower our customers to stay one step ahead.”



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