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Harwoods Group targets premium customers with enquiryMAX

Harwoods Group is boosting its adoption of enquiryMAX’s customer enquiry technology following impressive results across its Bentley, Aston Martin and Jaguar operations.

The Sussex-based group is extending the influence of the enquiryMAX system to include its Audi sites after sales conversion rates from enquiry to order increased by 7.5% over the last 12 months in its Bentley and Aston Martin showrooms.

Archie Harwood, group director at Harwoods, said: “Our priority is providing the best possible customer journey to existing and potential Harwoods customers.

“EnquiryMAX helps us to do this, so extending the system to the whole group was an obvious move, which has given us greater visibility of our customers and their position in that journey. 

“We are very pleased with the support that the enquiryMAX team have shown us to date and feel confident in that continuing into the future.”

EnquiryMAX provides sales lead management software and retail consultancy to over 600 dealers in the UK and works with a broad range of manufacturers.

Jon Sheard, director of operations at enquiryMAX, said: “The Harwoods Group is a leading retailer of prestige marques.

“It is important that the sales process wraps around the buyer to provide a personalised and bespoke experience.

“Additionally, the enquiryMAX system provides the management team with a wealth of sales data in real-time, which is proven to improve sales conversion rates.”

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