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BCA launches cinch consumer-facing used car marketing website

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BCA has launched its cinch consumer-facing online classified with the promise of helping car buyers find, buy and selling used cars.

Offering vehicles of up to seven years in age and 70,000 miles from what BCA describes as a “trusted dealer network” of franchised retailers and independents, the platform asks visitors a number of questions about their lifestyle before helping to recommend a numbers of cars which fit their needs.

Visitors can also sell their car online using BCA-owned WeBuyAnyCar platform.

In a statement issued today, BCA-owned cinch said that it was aiming to grow quickly by working in partnership with leading dealers, car supermarkets and OEMs from across the UK.

Jonny Crowe, BCA’s divisional chief executive for cinch, said: “Every element of cinch has been built in direct response to what the dealers and consumers have told us they want from the car finding, buying and selling process.

“Consumers want more intuitive offerings, and we can see dealers under increasing financial and operational pressures to convert consumer leads in the current automotive market; we want to help.

“Many consumers currently arrive at dealerships without really knowing what they want and dealers get overloaded with undifferentiated enquiries.

“cinch cuts through this inefficiency, empowering dealers with better qualified leads that have a higher likelihood of conversion and helping consumers make the right decision.”

BCA said that cinch had been developed in response to consumer research among 2,192 car buyers, which revealed that 26% of car buyers (just over 2 million of the 7.9 million people per year who buy a car) don’t feel confident finding and buying a used car, while 31% find the process daunting, and 45% (over 3.5 million people) do not enjoy the process of finding and buying a car.

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