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EMaC launches Lifetime Warranty ‘vehicle ownership solution’

EMaC managing director John O’Donnell

EMaC has brought its service plan offering together with an extended warranty and roadside assistance to create its new Lifetime Warranty “vehicle ownership solution”.

Accessible via EMaC’s ‘Evolve’ online portal the new bundled product is said to enable dealers to strengthen their vehicle sales proposition by providing their consumers with an easy-to-budget vehicle ownership solution.

John O’Donnell, managing director of EMaC, said that EMaC Lifetime Warranty would give dealerships a “competitive advantage and the ability to differentiate in a highly-challenging market”.

He said: “This new aftersales solution will enhance consumer retention and satisfaction assisting dealers to secure incremental vehicle sales by making their aftersales and consumer ownership proposition even more appealing.

“This offering will appeal to consumers looking for the ability to future-proof their servicing and maintenance costs coupled with the peace of mind that a comprehensive warranty affords and will provide genuine added-value to their ownership experience.”

As well as handling everything from marketing to fulfilment, repair process to fund management, EMaC will also deliver industry training to ensure that dealerships can truly maximise consumer retention and the corresponding revenue potential. 

All dealerships receive their choice of e-learning and on-site launch training, as well as on-going programme development covering everything from sales performance management to product knowledge coaching and objection handling. 

This summer employees of Listers Group, RRG Group, Snows Motor Group and TrustFord were among those presented with a series of awards as outstanding graduates of EMaC's inaugural Aftersales Academy programme.

Each of the winners excelled in their completion of the free-to-access course, which included workshops, webinars, and events with guest speakers.

Speaking to AM at the time, O’Donnell said: “We launched the programme as part of a change of culture which we saw as moving us from the position of supplier to valued partner and the feedback and the testimonials received following the first intake of participants suggests that we’ve done a great job of that.”

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