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Heycar partners SilverBullet to meet online car-buying demand

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Heycar has partnered up with SilverBullet to boost its online car sales capabilities amid a rising customer appetite for digital purchasing.

The online automotive marketplace recently found a third of its users now expect to be able to buy a vehicle from the comfort of their own home.

The used car marketplace reported a spike in web traffic as car buyers went online to plan their next car purchase during the COVID-19 lockdown. 

By adopting the Peter Vardy Group's SilverBullet ecommerce solutions, heycar visitors can benefit from the ability to complete more of their purchases online.

The partnership will allow customers to complete paperwork before visiting a dealership, including reserving a car, applying for finance and obtaining a part exchange quote.

Brook Bishop, head of strategy at heycar, said: “The Coronavirus crisis is accelerating change across the used car market. We’re determined to be at the forefront of this and it’s great to have SilverBullet as our first partner in this.

“Our customers are telling us they want to be able to purchase vehicles online, and our new and improved platform will allow many to do just that, by completing their part-exchange and finance arrangement from the comfort of their own home before setting foot in the dealership.

“This is the first step in realising our wider e-commerce strategy, which we’re working on with multiple partners, and we’re delighted that SilverBullet are working on this with us.”

heycar said, car dealers that have a strong online presence can continue to make sales or maintain interest for when the COVID-19 coronavirus lockdown is over.

Research from Buyacar, also revealed that online car buying is becoming more appealing to older drivers for the first time

Hamish Livingston, commercial manager at SilverBullet, said: “heycar shares our outlook that technology is transforming the used car marketplace.

“Our powerful software solutions allow the industry to meet changing consumer demands head on.

“We’re immensely proud to join forces with heycar to help drive this change.”

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