WMS Group has consolidated, re-developed and re-branded its warranty products under a new Safe & Sound brand.
The warranty provider says its product suite has been “extensively re-energised” by utilising detailed analysis and extensive consultation with dealers, consumers, and sales teams.
It now brings together a family of aftersales products under one programme and will include a range of F&I products and, over time, GAP and Service Plans.
Neil Monks, head of retail sales at WMS Group, said: “With the retail industry currently experiencing a huge demand for used vehicles, a quality warranty is a necessity to provide the competitive edge, regardless of the type of used vehicle.
“We have listened to dealers and have designed an all-encompassing, simple-to-use and flexible warranty solution that is fully compliant with the latest regulatory advice – making it easy for retailers to work with their customers in finding the right solution for them.”
Safe & Sound has had a deliberate ‘design boost’, specifically to help dealers retain customers and increase loyalty. WMS Group says the purpose is to create a “sign of excellence and authentic customer reassurance, instilling complete and unwavering confidence and trust in the product”.
The Safe & Sound products are designed to keep drivers on the move in the event of a mechanical breakdown. It will provide three cover level options and, for the first time, cover any used vehicles regardless of age or mileage.
Craig Grant, commercial director at WMS Group, added: “The product suite is the first of several new exciting schemes we’re working on for 2021, which we look forward to unveiling to our customers soon.”