Regit has acted on its assertion that motorists need more education on electric and hybrid vehicles with the launch of an EV hub on its all-new Digital Garage.
The digital garage is central to Regit’s aim to generate one of the industry’s biggest and most accurate collections of compliant and useable first-party data.
The digital automotive business, formerly Motoring.co.uk, attracted crowd funding to accelerate its growth in 2018, but a spokesman revealed that it had "turned down the opportunity" in favour of an alternative investment.
Now Regit claims to have timed the new product launch to coincide with what it anticipates will be “a prosperous time for the motor industry” extending beyond the end of the current chip shortage.
Chris Green, Regit’s founder and chief commercial officer, said: “The development of the new digital garage, and site as a whole, has been a significant investment for us to make sure we’re in the perfect place to substantially scale our pool of compliant first-party data.
“We’ve done this so we can fully support our OEM and dealer partners with much-needed retention, such as identifying lapsed owners, as brand loyalty begins to subside in this new era of zero-emission motoring.
“For consumers, the new garage been developed to make sure car and van ownership is easier than ever before and without the fuss and hassle that, still in this day and age, adds stress to motorists across the country.
“We’ve been able to seamlessly integrate partners’ platforms across buying, selling and aftersales.”
Green added: “The creation of our new site will directly use this data to remove those barriers to sale and continually react to changing habits so we’re always in a position to help and support motorists with the impending shift from combustion to EV and hybrid.”
Regit said that its new EV hub will educate motorists on how they can transition to a low or zero-emission vehicle.
Such is the prominence of sustainable motoring, over 40% of all conversations are about electric and hybrid vehicles, with 95% supporting the transition to a lower emission model, Regit said.
In addition to its significant development of aftersales reminders and services, users can also take advantage of new tools such as a salary sacrifice calculator, fuel vs electric comparison tracker, ULEZ checker and can even offset their carbon emissions through Regit’s partners, iOffset.
Regit claims that the developments have enabled it to expand data collection to over 300 touchpoints.