BCA has announced the trial of a new mobile buyer app following feedback from its customer base, so customers “never miss an opportunity”.
The app will initially provide tools for both physical and digital customers to make the buying process easier, and customer feedback will help BCA to continually improve and enhance capabilities, it said.
BCA’s agile product manager for the buyer app, Steve Wren, said: “This app has been developed following a period of extensive research and prototyping with over 1,000 BCA customers, both online and face-to-face.
“Our customers told us that they needed easy access to live information about vehicles and the running order on their mobile device, so they never miss an opportunity to bid on the vehicles they need. So that’s what we’ve done.”
In addition to the app BCA’s buyer support function is being developed to support the multiple touch points that customers have across BCA’s remarketing network.
Stuart Gibbons, BCA’s director of buyer services, said: “We recognise that our customers have a diverse set of needs and creating a more personalised service is a priority.
“Customer research has shown that buyers can spend significant time managing their purchases across multiple BCA branches, and we are working with them to develop a more seamless proposition to support their needs.”
BCA is currently piloting the buyer support team with a selected number of buyers to test and refine the approach before the service is rolled out more extensively this year.