AM Online

Hyundai pilots COVID-friendly contactless car showroom robot

Hyundai Motor Group's DAL-e customer service robot

Hyundai Motor Group has showcased the DAL-e, a customer service robot that could end up in Hyundai and Kia showrooms.

The DAL-e is equipped with facial recognition as well as an automatic communication system and enables interaction with customers in a socially-distanced manner, welcoming customers into the showroom when other staff members are busy.

The robot commenced operation at the Group’s southern Seoul showroom on January 25, as part of a pilot project.

“The DAL-e is a next-generation service platform that can offer automated customer services anytime. It is expected to become a messenger capable of delivering consistent messages to customers in a more intimate and personal way than conventional robots,” said Dong Jin Hyun, vice president and head of the Robotics Lab at Hyundai Motor Group.

“With continuous updates and improvements, the DAL-e will provide fresh, pleasant experiences to our valued customers in a contact-free environment.

“Our objective is to enable the DAL-e to engage in a smooth and entertaining communication with customers and present valuable services to them.”

In the event that a customer enters the showroom without wearing a mask, the android recognises it and advises the customer to wear one.

The DAL-e can engage in an “automated and smooth” dialogue with customers by providing information on products and services and responding to verbal and screen touch commands.

It can move freely and escort customers to designated spots on site while also beckoning visitors to take photos with it and providing gestured feedback using its movable arms.

Hyundai Motor Group plans to continue updating the DAL-e based on data from pilot operations, further improving its operational capabilities as an advanced android robot. 

The latest AM industry special issue

The complexity of running a modern dealership can be misunderstood easily by people looking in on our industry.

Any general manager has so many plates to spin, and they must foster a talented team that they can rely on to not just do the basics well, but to sprinkle some magic on top that customers can notice.

If the marketplace in 2023 is steadily returning to relative normality, this normality now includes the drive to find customers for an increasing supply of electric vehicles, and the need to source used cars from all channels and market them carefully. And of course there are the desires to delight consumers with an omnichannel experience and to hold on to decent margins after a couple of years of strong profitability.

The expectations of both the customer and the business’s stakeholder must be achieved to the optimum level.

In this special digital publication, industry experts, prominent suppliers and franchised dealers share their insights on the major aspects required in running a modern dealership well.

Read now

Click here for technology best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


  • hetty - 27/01/2021 08:59

    Probably more intelligent than the UK management team put together .