Alfa Romeo
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Car Manufacturer News 12 Jul
Motor Village brand goes online
The Greater London dealerships owned by Fiat Group Automobiles are now live online under the Fiat Motor Village brand.
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Car Manufacturer News 9 Jul
Alfa Romeo offers five-year warranty
Alfa Romeo is offering customers a five-year warranty on the Mito and Giulietta to retail customers until September 30.
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Car Manufacturer News 6 Jun
Alfa Romeo offers part-ex deal on Giulietta
Alfa Romeo is offering buyers of a specific model of its Giulietta an additional £500 above the CAP or Glass’s Guide trade-in valuation on their old car this month.
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Car Manufacturer News 23 May
Fiat teams up with Mazda to develop next MX-5
Fiat Group has signed a non-binding memorandum of understanding (MoU) with Mazda to develop and manufacture a new roadster based on the MX-5 for Alfa Romeo and the Japanese brand.
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Car Dealer News 17 Apr
Dealer Attitude Survey: Premium brands top dealer recommendation survey
For the first time ever, the latest NFDA’s Dealer Attitude Survey asked franchisees how likely they were to recommend their brand as a business partner.
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Car Manufacturer News 30 Jan
Alfa Romeo marketing campaign targets German competition
Alfa Romeo is launching a new television advertising campaign which intends to highlight the rational reasons why the brand is better than competitors.
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Car Dealer News 28 Sep
Croydon showroom brings four brands under one roof
Fiat Group Automobiles UK has officially opened Motor Village Croydon which brings together Fiat, Alfa Romeo, Jeep and Chrysler under one roof.
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Car Dealer News 12 Sep
Fiat opens group dealership in Croydon
Fiat Group Automobiles UK has officially opened Motor Village Croydon which brings together Fiat, Alfa Romeo, Jeep and Chrysler under one roof.
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Latest News 30 Aug
Alfa compact supercar will reach UK next year
Alfa Romeo will show its 4C concept at the Frankfurt Motor Show next month and a production version for the UK has been confirmed for late next year.
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Latest News 15 Jul
Alfa takes to road to target small fleets and user-choosers
Alfa Romeo will be visiting 16 of Britain’s biggest business parks to show off its star models to prospective small fleet and user-chooser customers over the next two months.
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Latest News 7 Jun
Alfa teams up with BBC Dragon
Alfa Romeo has joined forces with Dragons’ Den star Peter Jones CBE, to support his charitable foundation and his personal mission to ignite entrepreneurship among Britain’s young people.
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Latest News 3 May
Alfa Romeo simplifies Mito range
Alfa Romeo has revised its Mito and reduced the model line-up from 17 versions to nine.
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Latest News 24 Mar
HR Owen bids farewell to Italian brand
HR Owen is ending its short-lived relationship with Alfa Romeo.
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Latest News 2 Mar
Lexus, Land Rover top dealer survey
Lexus and Land Rover are the most highly rated franchises. The least valued are Fiat, Chrysler, Seat, Alfa Romeo and Renault according to dealers.
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Latest News 21 Feb
Alfa sales push includes free gifts for customers
Alfa Romeo UK is running a sales campaign across its nationwide network, branded The Red 11 Event.
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Latest News 31 Jan
Fiat and Alfa tempt aftersales customers with car giveaway
The chance to win a new car is being used as an incentive to bring motorists into Fiat and Alfa Romeo workshops for their MoT test.
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People News 27 Jan
Dally to head Alfa Romeo UK
Damien Dally has been appointed Alfa Romeo UK's head of brand.
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Latest News 15 Oct
MD’s stark message over Fiat CSI results
Fiat and Alfa Romeo dealers shouldn’t expect to see improvements in brand rankings in high-profile customer satisfaction surveys for at least another year.
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Latest News 30 Jul
Alfa plans to quadruple sales - but no new dealers
Seven new models in four years means Alfa Romeo plans to quadruple UK sales by mid-decade, but won’t be appointing huge numbers of new dealers to do it.
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Latest News 25 Jun
Alfa Romeo C-segment challenger to launch in UK
Alfa Romeo’s new c-segment competitor, the Giulietta, will go on sale in the UK on July 24.